Bubly Advertisement

I created a Bubly campaign for an advertising class.

PepsiCo introduced Bubly in 2018 for health-conscious and trendy consumers. Their Bubly beverage is sparkling water; a change from their sugary soda options.  The purpose of this product is to give a natural, healthy (no calories, sugar, or sodium) carbonated option, apart from their other beverages. 

Bubly offers customers a zero-calorie beverage with a variety of flavorful sparkling water options to help Millennials and Gen X’s (Ages 24-45) stay refreshed and hydrated throughout the day. 

Bubly is the brand of sparkling water that offers a refreshing taste because unlike La Croix only Bubly can be 100% natural with no lack of flavor. 

The opportunity that Bubly offers is that compared to its competitors, the packaging and design are a lot more engaging. Bubly uses vibrant colors and unique smiles for each flavor. There are cute and witty greetings on the tabs and personal messages on the cans.